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Business of Pediatric Ophthalmology

What Every Pediatric Ophthalmologist and their Office Manager Needs to Know

(Separate Registration -Additional Fee)

This activity has been planned and implemented in accordance with the accreditation requirements and policies of the Accreditation Council for Continuing Medical Education (ACCME) through the joint providership of The American Academy of Ophthalmology and the American Association for Pediatric Ophthalmology and Strabismus. The American Academy of Ophthalmology is accredited by the ACCME to provide continuing medical education for physicians.

The American Academy of Ophthalmology designates this live activity for a maximum of 6.5 AMA PRA Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

Learning Objectives

Patient and Family Satisfaction

1. To describe the importance of patient satisfaction in medical, legal, political and financial arenas

2. To identify different approaches of improving the patient/family experience

Applied Psychology in Private Pediatric Ophthalmology Practice

3. To identify the role a sales approach plays in patient education, patient satisfaction, quality of care, and physician satisfaction.

4. To describe the six stages of a successful, ethical ophthalmology sale Orthoptists in the Pediatric Ophthalmology Office

5. To identify the skills and credentials of Orthoptists

6. To describe role of Orthoptist in the office

7. To describe the financial impact orthoptists

Pediatric Optometrists in the Pediatric Ophthalmology Office

8. To identify how to best use a pediatric optometrist in the pediatric ophthalmology practice

9. To learn what to expect after hiring a pediatric optometrist

Hiring and Keeping Good Staff

10. To describe how you want your staff to interact with your patients, you and each other

11. To describe different methods to find staff who fit in to your practice model

Hiring and Keeping Good Staff-Academic/Hospital Based Practice

12. To describe the pros and cons of working within an academic/ hospital environment from the support staff and managerial perspective

How to Hire and Maintain Quality Office Staff

13. To identify that there is no perfect way to hire good employees

14. To identify that a consistent, intelligently applied hiring process nets the best results

Marketing and Social Media

15. To describe that marketing and social media efforts provide opportunities as well as pitfalls

16. To describe how to properly use branding, marketing and social media to enhance and grow pediatric ophthalmology practices

Personal Financial Management for Physicians

17. To identify how to interpret financial and economic media and understand our current economic state, domestically and globally

18. To define an integrated practice and personal financial management strategy that is consistent with your values and personal circumstances

19. To design a strategy to manage your cash flow and eventually maximize a business exit strategy

20. To select financial solutions that are realistic, prudent, tax efficient, and actionable given the time and resources you have to commit

Administrative Office Efficiency (larger practice)
Administrative Office Efficiency (smaller practice)

21. To describe how to optimize patient flow

22. To describe how to optimize the level of care by having staff well trained in assuring medical information is obtained.

23. To describe how to provide a more efficient exam and office procedures and policies to better identify and treat medical conditions

24. To describe how to provide a more positive and efficient work environment

25. To describe how to utilize integrated office systems

26. To describe how to utilize automation and technology to improve office flow

27. To describe how to organize administrative preparations to create efficient clinical flow

28. To describe how to interconnect office staff for smooth transitions and improved communications to enhance patient flow

Effective Policies and Procedures in the Pediatric Ophthalmology Practice

29. To describe how thoughtfully constructed and implemented practices and policies can enhance efficiency and profitability of pediatric ophthalmology practices

30. To describe why effective policies require engagement by office staff as well as patient families

EMR and Office Efficiency

31. To describe that while EMR changes are rapid and often beyond your control, EMR is here to stay

32. To describe that scribes make the transition and interaction with EMR less burdensome, increase workplace satisfaction and increase revenue if used appropriately

Additional and Alternative Revenue Streams

33. To describe how realistic, assessable additional and alternative revenue sources can help capture value and fund the mission of providing quality care to children in an environment that fails to reimburse provided services sufficiently to keep pediatric ophthalmology practices economically viable

ABO Update and Subspecialty Certification

34. To describe how and why the ABO may manage MOC in the future

35. To better describe the pros and cons of subspecialty certification for pediatric ophthalmology now and in the future

March 18 @ 08:00


– 16:00



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